Xypex moves Italy operations to direct European structure

By AI, Created 7:51 PM UTC, May 27, 2026, /AGP/ – Xypex Chemical Corporation is shifting commercial responsibility in Italy to Xypex Germany GmbH after ending its collaboration with Probar Italia S.r.l. The move is meant to strengthen customer support, technical service and regional growth in a key European market.

Why it matters: - Italy is an important growth market for Xypex’s European business. - The move gives Italian customers direct access to purchasing coordination, technical support and warranty assistance through Xypex. - Xypex is aiming to deepen support for concrete waterproofing customers nationwide as it expands its direct commercial structure in Europe.

What happened: - Xypex Chemical Corporation said it is strengthening its commercial operations in Italy through Xypex Germany GmbH. - The transition follows the end of Xypex’s commercial collaboration with Probar Italia S.r.l. - Responsibility for Xypex commercial operations in Italy will move directly to Xypex Germany GmbH. - Xypex appointed Graziano Giudetti as Commercial Director – Italy. - Giudetti will support customers across Italy in coordination with Xypex’s European organization.

The details: - Xypex said the change is intended to support continued development of the Xypex brand in Italy. - The company said the new structure will enhance service and technical support for customers nationwide. - Probar Italia helped establish Xypex’s presence in Italy and promoted crystalline waterproofing technology to customers, designers and industry professionals. - Xypex thanked Massimiliano Settili, director of Probar Italia, and the Probar Italia team for their work over the years. - Xypex also credited Settili’s personal efforts in building market awareness for Xypex technology during a key growth phase. - Etienne Poulin, executive vice president for Xypex International, said the change reflects the importance of the Italian market and the company’s intention to keep supporting customers with a strong, dedicated structure.

Between the lines: - The transition suggests Xypex is bringing a more centralized European operating model to Italy. - Naming a country-specific commercial director signals a push for closer market management and faster customer response. - Ending the Probar Italia relationship also marks a shift from partner-led distribution toward direct control.

What’s next: - Italian customers will be supported through Xypex’s direct commercial structure in Europe. - Xypex said customers will be able to reach purchasing coordination, technical support and warranty assistance directly through the company. - Commercial inquiries in Italy will go to Graziano Giudetti. - Commercial inquiries within Europe will go to Ata Basaran, regional vice president for EMEA and CI. - Xypex’s website is here for Italy and here for Europe. - Xypex also shared social links on LinkedIn, Instagram, Facebook and YouTube.